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在數(shù)字經(jīng)濟(jì)蓬勃發(fā)展的當(dāng)下，微信憑借龐大的用戶基數(shù)，成為企業(yè)數(shù)字化轉(zhuǎn)型的重要陣地。山東作為經(jīng)濟(jì)大省，擁有豐富的產(chǎn)業(yè)資源和活躍的市場(chǎng)主體。對(duì)于山東企業(yè)而言，微信開(kāi)發(fā)不僅是順應(yīng)時(shí)代潮流的舉措，更是開(kāi)拓市場(chǎng)、提升競(jìng)爭(zhēng)力的關(guān)鍵途徑。
In the current booming digital economy, WeChat has become an important battlefield for enterprise digital transformation with its huge user base. As a major economic province, Shandong has abundant industrial resources and active market entities. For Shandong enterprises, WeChat development is not only a measure to keep up with the trend of the times, but also a key way to expand the market and enhance competitiveness.
一、精準(zhǔn)觸達(dá)本地用戶
1、 Accurately reaching local users
山東擁有超過(guò)一億的常住人口，微信在本地的滲透率極高。通過(guò)微信開(kāi)發(fā)，山東企業(yè)可以借助公眾號(hào)、小程序等平臺(tái)，針對(duì)本地用戶的需求和偏好，推送個(gè)性化的內(nèi)容和服務(wù)。以青島的海鮮餐飲企業(yè)為例，通過(guò)微信小程序推出線上預(yù)訂、點(diǎn)餐服務(wù)，并向本地用戶推送特色海鮮菜品和優(yōu)惠活動(dòng)，既能吸引新客戶，又能提高老客戶的復(fù)購(gòu)率。
Shandong has a permanent population of over 100 million, and WeChat has a very high penetration rate in the local area. Through WeChat development, Shandong enterprises can push personalized content and services according to the needs and preferences of local users with the help of official account, applets and other platforms. Taking Qingdao's seafood catering enterprises as an example, online booking and ordering services are launched through WeChat mini programs, and special seafood dishes and promotional activities are pushed to local users, which can attract new customers and increase the repeat purchase rate of old customers.

二、降低營(yíng)銷成本
2、 Reduce marketing costs
相較于傳統(tǒng)的營(yíng)銷方式，微信開(kāi)發(fā)的投入成本較低。山東企業(yè)無(wú)需大量資金用于廣告投放和線下活動(dòng)，通過(guò)微信公眾號(hào)的圖文推送、視頻宣傳，以及小程序的線上推廣，就能以較低的成本觸達(dá)大量潛在客戶。此外，微信平臺(tái)提供的數(shù)據(jù)分析工具，還能幫助企業(yè)精準(zhǔn)了解用戶行為，優(yōu)化營(yíng)銷策略，進(jìn)一步降低營(yíng)銷成本。
Compared to traditional marketing methods, the investment cost of WeChat development is lower. Shandong enterprises do not need a lot of money for advertising and offline activities. They can reach a large number of potential customers at a relatively low cost through WeChat official account image and text push, video promotion, and online promotion of small programs. In addition, the data analysis tools provided by WeChat platform can help enterprises accurately understand user behavior, optimize marketing strategies, and further reduce marketing costs.
三、提升品牌影響力
3、 Enhance brand influence
優(yōu)質(zhì)的微信公眾號(hào)和小程序設(shè)計(jì)，可以展示山東企業(yè)的特色和優(yōu)勢(shì)，提升品牌形象。如曲阜的文化旅游企業(yè)，通過(guò)微信公眾號(hào)發(fā)布孔子文化、儒家思想等相關(guān)內(nèi)容，結(jié)合精美的圖片和視頻，吸引用戶關(guān)注，不僅傳播了地域文化，還提升了企業(yè)的品牌知名度。
The high-quality WeChat official account and small program design can show the characteristics and advantages of Shandong enterprises and enhance the brand image. For example, the cultural tourism enterprises in Qufu, through WeChat official account, published Confucius culture, Confucianism and other related content, combined with beautiful pictures and videos, attracted users' attention, not only spread the regional culture, but also improved the brand awareness of the enterprise.
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