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　　但凡你作為新媒體運(yùn)營(yíng)去求職，招聘JD上肯定有一條要求：有網(wǎng)感。
　　If you are looking for a job as a new media operator, there must be a requirement for JD recruitment: a strong sense of the internet.

　　行業(yè)里的運(yùn)營(yíng)大佬們，往往看到這個(gè)玄學(xué)詞匯，對(duì)視一眼，看破不說(shuō)破，朋友接著做。
　　The operation experts in the industry often see this mystical term, glance at each other, see through it without saying anything, and then their friends continue to do it.
　　可作為摸爬滾打在運(yùn)營(yíng)一線的打工人，真碰上甲方爸爸拿著作品看了三遍，摸著下巴說(shuō)“沒網(wǎng)感”時(shí)，你能撂挑子不干嗎？
　　As a hardworking worker in the front line of operations, when the father of Party A reads the work three times and says "no internet sense" while touching his chin, can you just give up and not do anything?
　　但是你讓甲方說(shuō)說(shuō)具體哪兒不行，他也支支吾吾說(shuō)不上來(lái)。所以有時(shí)候，我真的很煩，外行瞎指揮！
　　But if you ask Party A to explain specifically where it's not possible, he won't be able to come up with a solution. So sometimes, I'm really annoyed by being a layman blindly directing things!
　　運(yùn)營(yíng)人每天刷短視頻、刷小紅書，眼睛都快刷成老花眼了，可這“網(wǎng)感”咋就培養(yǎng)不起來(lái)呢？
　　Operators browse short videos and Xiaohongshu every day, and their eyes are almost like presbyopia. But why can't they cultivate this "internet sense"?
　　先別急，禿頭老王先嘮嘮，好內(nèi)容到底是咋回事。
　　Don't worry, Bald Old Wang, let's talk first about what's going on with the good content.
　　前三秒抓住觀眾，這誰(shuí)不知道?。°^子一個(gè)接一個(gè)拋，標(biāo)題得簡(jiǎn)潔明了，熱點(diǎn)得蹭，梗得玩，還得有利他性，這都是咱寫文案時(shí)的“葵花寶典”。
　　Who wouldn't know if they caught the audience in the first three seconds! Hook after hook, the title should be concise and clear, the hot topics should be brushed off, the memes should be played with, and it should also be beneficial to others. These are all the "Sunflower Encyclopedia" when we write copywriting.
　　大道理都懂，實(shí)戰(zhàn)時(shí)一做一個(gè)不吱聲。咱們能不能逆向思維，那沒有網(wǎng)感的壞內(nèi)容，長(zhǎng)什么樣？
　　I understand the general principle, but in actual combat, I remain silent. Can we reverse our thinking? What does the negative content without internet presence look like?
　　別覺得這就是好內(nèi)容的反義詞那么簡(jiǎn)單。你回想回想自己刷短視頻的時(shí)候，那些爆款視頻，那些熟悉的BGM，是不是一下子就能在腦子里蹦出來(lái)，可那些爛視頻，你可能想破腦袋都想不起幾個(gè)，因?yàn)閴焊鶝]印象。
　　Don't think that this is just the opposite of good content. When you think back to browsing short videos, did those popular videos and familiar BGMs pop up in your mind all at once? But for those bad videos, you may not even remember a few because you don't remember them at all.
　　其實(shí)啊，知道不好的內(nèi)容是啥樣，這才是專業(yè)運(yùn)營(yíng)人所謂的“網(wǎng)感”核心。那這“網(wǎng)感”怎么培養(yǎng)呢？
　　Actually, knowing what the bad content looks like is what professional operators call the core of "internet sensation". How to cultivate this' internet sense '?
　　首先，作為內(nèi)容創(chuàng)作者，我們先得學(xué)會(huì)，在刷短視頻、刷小紅書的時(shí)候帶點(diǎn)腦子，別看到擦邊視頻就傻樂。
　　Firstly, as content creators, we need to learn to use our brains when watching short videos or browsing on Xiaohongshu, and not be fooled by borderline videos.
　　尤其是刷到那些自己壓根兒不感興趣、數(shù)據(jù)慘得個(gè)位數(shù)的視頻時(shí)，別急著劃走，站在運(yùn)營(yíng)同行的角度上juedge一下。
　　Especially when you come across videos that you are not interested in at all and have data that is in single digits, don't rush to swipe away, stand on the perspective of your operational peers and judge.
　　咱得劃回去琢磨琢磨，剛剛為啥就劃走這篇筆記呢？是他前三秒沒吸引力，場(chǎng)景不夠帶感，還是標(biāo)題太繞，讓人摸不著頭腦？
　　We need to swipe back and ponder, why did we just swipe away this note? Is it because he was not attractive in the first three seconds, the scene was not vivid enough, or the title was too convoluted and confusing?
　　把這些原因都給捋清楚，記下來(lái)，下回自己做內(nèi)容的時(shí)候，就拿這當(dāng)尺子量一量。
　　Clarify these reasons, write them down, and the next time you create content, use this as a ruler to measure it.
　　再就是，運(yùn)營(yíng)人一定要學(xué)會(huì)AB測(cè)試。、
　　Furthermore, operators must learn AB testing. 、
　　每次發(fā)完視頻，等流量跑得差不多了，就盯著數(shù)據(jù)，找能改進(jìn)的地兒。
　　After each video is posted, when the traffic is almost running, we focus on the data and look for areas where we can improve.
　　要是完播率差，那是不是開頭不夠勁爆、文案鉤子不夠fresh、文案結(jié)構(gòu)松松垮垮、視頻剪輯節(jié)奏拖泥帶水？
　　If the completion rate is poor, is it because the beginning is not explosive enough, the copy hooks are not fresh enough, the copy structure is loose, and the video editing rhythm is sluggish?
　　我們就針對(duì)這些問(wèn)題改改，再重新發(fā)，也不用擔(dān)心查重，換個(gè)平臺(tái)發(fā)發(fā)唄。
　　We will make changes to address these issues and resend without worrying about plagiarism checks. Just send it on a different platform.
　　要是數(shù)據(jù)變好了，那說(shuō)明這改法管用，就把這招兒記心上。要是數(shù)據(jù)還是沒起色，那也別灰心，起碼能知道可能是選題、場(chǎng)景、出鏡表現(xiàn)力這些比較“隱蔽”的地兒出了岔子，這不也是一大收獲嘛！對(duì)新手來(lái)說(shuō)，這可比啥都強(qiáng)。
　　If the data improves, it means this method is effective, so keep this trick in mind. If the data still hasn't improved, don't be discouraged. At least you can know that there may have been some "hidden" issues with the topic selection, scene, and on camera performance. Isn't this also a great gain! For beginners, this is stronger than anything else.
　　還有啊，咱別老想著在別人視頻和筆記下邊評(píng)論“只要你像我一樣多互動(dòng)，你也能漲粉”，那點(diǎn)兒用都沒有！
　　Also, let's not always think about commenting under other people's videos and notes, 'As long as you interact as much as I do, you can also gain followers', it's useless!
　　真想搞出爆款，告訴你一個(gè)討巧的辦法，就去同行最熱的那條視頻筆記下邊，找點(diǎn)贊最高的評(píng)論，以這評(píng)論為主題，認(rèn)真做條內(nèi)容出來(lái)，保準(zhǔn)比你到處亂評(píng)論強(qiáng)百倍。
　　If you really want to create a popular product, I'll tell you a clever way. Go to the notes of the hottest video among peers, find the comment with the highest likes, and use this comment as the theme to create a serious content. It's definitely a hundred times stronger than your random comments everywhere.
　　同行評(píng)論區(qū)的高贊評(píng)論，不就是現(xiàn)成的爆款選題嗎？
　　Isn't the high like comment in the peer review section just a ready-made popular topic?
　　培養(yǎng)網(wǎng)感這件事兒，說(shuō)白了就是得多用心，多反思，多嘗試，慢慢來(lái)，總會(huì)找到感覺的！
　　To cultivate a sense of the internet, in other words, one needs to put in more effort, reflect more, try more, take it slow, and eventually find the feeling!
　　本文由 山東短視頻運(yùn)營(yíng) 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊 http://www.imao3.com/ 真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.
　　This article is a friendly contribution from Shandong Short Video Operations For more related knowledge, please click http://www.imao3.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.